We worked with The Lab at Rockwell Group to build content for the sales suite at Hudson Yards, the huge new development on Manhattan’s west side. This 7 minute piece played across a bank of screens, and the final piece was over 12,000 pixels wide. There was quite a lot of rendering.
We shot using an array of three Red cameras to cover the full width required, and simultaneously from another rooftop nearby shot with another Red camera on a 185deg fisheye lens to capture lighting and reflection information for the sunset.
The models were built from CAD data from the architects, and, lit and shaded in 3dsmax and Vray using the fisheye footage.