Role: Director
This was an upbeat spot created for the Georgia Lottery to advertise their Tiny Home give away with Cash pop. As a mix of CG and live action, I flew out to gather lidar data of the home itself, and used that to build a previz to lock in timing for the camera work and transitions to match with the VO. We shot the actual tiny home in an aircraft hangar outside Atlanta, building several versions of it in camera, and the rest were brought to life by the team at Neoscape, who executed the CG elements.
Production Company:
Rocket Film
Production Services, Atlanta:
Shadowlight Pictures
CG / VFX:
Neoscape